The rise and development of YouTube have created some of the largest social media and marketing entrepreneurs, enabling viewers to navigate the platform to their liking. There is a wide variety of information on the Internet that allows people to retrieve it in different ways. Yahoo, Bing, and Google are very famous search engines. Moreover, Google owns YouTube; it is one of the most popular sections of the internet. YouTube plays an essential role in the knowledge and truth of the entire media. YouTube has become a new TV. The creator of the video posted on YouTube became the KOL-key opinion leader of the public. For YouTuber, there are a variety of different areas like beauty, travel, games, music, knowledge, life and more. Each region has its uniqueness that appeals to the audience. For how you’ve used their videos to earn money on youtube, I’ve researched in the previous blog. The funds that YouTuber receives is from a proportional pageview, audience sponsorship to the channel, and branding on social media. However, YouTuber is still alive and well, and the profits earned are also growing proportionally. Which type of YouTuber is more profitable?
Our team has collected some quantitative data through questionnaires to gain a deeper understanding of people’s opinions on the online platform and YouTuber categories. Starting with the background habits of respondents, we know that about 54% of respondents spend one to three hours on youtube. Also, interested in the channel of the travel type, accounting for 33.8%.
In addition to setting the categories on the channel, I would also like to know the characteristics of the youtube creator if it affects the viewer to subscribe. So I put forward the importance of people’s various components. I have summarized four favorite features in the search, including humor, informative knowledge, talkative and good quality production. From the results of the questionnaire, we can see that many people think that good quality product is more important (28%). It is followed by talkative (26.9%). Although the results of the four characteristics are not much different, it also proves that people are more willing to spend time watching high-quality visual films. In the meantime, simple changes can be made to make the video significantly improved, so that more times and recognition is achieved, which is to produce a high-quality video that people want to watch. Change your sound quality, shooting skills and editing to create high-quality videos.
From attracting subscribers and page views, YouTuber can get money with audience sponsorship and branding. So ask the question of a deeper level of progress. In the end, will people like their favorite YouTuber to sponsor their channel with money? With this problem, people account for a large percentage of funds with less than 10 USD to subscribe to a youtube channel (89.2%), and a small portion of respondents will use 50-90 USD to accept. I was surprised by the results because all of them expected to choose an option of less than 10 USD.
Apart from the quantitative data, we collect some qualitative data through the Focus Group. The question about the results obtained in the questionnaire. Because I know that most of the respondents to the survey are biased towards spending much money on YouTube, I hope to have a deeper understanding of the focus group’s ideas and why. So I asked if they would pay to watch their favorite YouTuber, the results are very similar. Similarly, two-thirds of people choose not to, because youtube can find many similar channels and can be replaced — conversely, respondents who want to pay to indicate that this is a way to support YouTuber.
Moreover, all three respondents agreed that a channel should upload videos regularly. They think that regularly uploading videos can find more content and satisfy audience hopes. This is an interesting question. I often find that YouTuber almost always provides viewers with the time to post videos when browsing youtube. Just like one of the respondents said to regular upload are more stable and people can treat as a habit. I also asked about the YouTuber characteristics of the questionnaire results. For the more talkative and good quality production, they will choose which one. One of them said that talkative is more critical. This type of YouTuber can provide more information to let her not feel bored. The rest agrees that good quality products can make the audience more entertaining and the production witnessed their efforts.
From the perspective of the audience, it is easier to get popularity and browsing times for YouTuber with good quality products and travel categories. Also, I know the audience’s spending preferences and habits on youtube. After research and investigation, YouTuber is attractive, and many people sacrifice their previous jobs or give up their studies to youtube career. However, why is this dream career full of disadvantages despite its many advantages? Of course, youtube is a platform for entertainment, and both creators and viewers should enjoy it on this platform.
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